Horizon H-Racer 2.0: Faster, Greener, Less Likely To Smash Into Walls [Fuel Cells]

Posted by on under hydrogen fuel cell, science edu, s rays, horiz, fuel cells, auto makers, mdash, solar panel, compas, race car, h2, bastard, stati, o2, cue, horizon, ing, sun |

The original Horizon H-Racer hydrogen fuel-cell toy just got an update: Before, you could fill it with water and let 'er rip. Now, you can actually steer the bastard.

The new kit—because it may look like a race car but let's be honest, it's a science edu-toy—still comes with the solar panel and hydrogen station so that you can use the sun's rays to convert H2O to H2 and O2. But the car itself now has glowing LEDs, responds to an IR remote, and runs longer and faster with the same amount of fuel. Taking a cue from auto makers and gas companies who release literally green advertisements to convince the public they aren't part of the problem, Horizon decided to change the car's translucent tint from blue to, yes, green. The difference, of course, is that Horizon definitely isn't part of the problem. Only time will tell, however, if they are part of the solution. Meantime, here's a fun Christmas gift for anyone that still has $120 to spend on progress! [Horizon via Gizmag]



Tagi: hydrogen fuel cell, science edu, s rays, horiz, fuel cells, auto makers, mdash, solar panel, compas, race car, h2, bastard, stati, o2, cue, horizon, ing, sun

New Bravia Ad in Production to Feature Kaka, Gigantic Zoetrope [Ads]

Posted by on under guiness book of world records, guiness book of world, static images, northern italy, book of world records, huge ass, moving image, kaka, zoetrope, predecessors, creators, 19th century, sy, cy, balls, high speed, paint, soccer, photos |

A new Sony Bravia ad from the creators of the Balls, Paint and Play-Doh ads is currently in production in Northern Italy, and we have some shots of the shoot. It looks just as crazy and awesome as its predecessors.

I'm not sure what the ad is going to end up being, but I do know that it stars Brazilian soccer player Kaka and the huge-ass zoetrope you see being constructed in these photos. The zoetrope, when spun around at a high speed, will create a moving image out of a bunch of static images. It was a very early "movie" device invented in the 19th century. Tonight, it's being certified as the largest zoetrope in the world by the Guiness Book of World Records, and I can't wait to see it in action.



Tagi: guiness book of world records, guiness book of world, static images, northern italy, book of world records, huge ass, moving image, kaka, zoetrope, predecessors, creators, 19th century, sy, cy, balls, high speed, paint, soccer, photos

New Bravia Ad in Production to Feature Kaka, Gigantic Zoetrope [Ads]

Posted by on under guiness book of world records, guiness book of world, static images, northern italy, book of world records, huge ass, moving image, kaka, zoetrope, predecessors, creators, 19th century, sy, cy, balls, high speed, paint, soccer, photos |

A new Sony Bravia ad from the creators of the Balls, Paint and Play-Doh ads is currently in production in Northern Italy, and we have some shots of the shoot. It looks just as crazy and awesome as its predecessors.

I'm not sure what the ad is going to end up being, but I do know that it stars Brazilian soccer player Kaka and the huge-ass zoetrope you see being constructed in these photos. The zoetrope, when spun around at a high speed, will create a moving image out of a bunch of static images. It was a very early "movie" device invented in the 19th century. Tonight, it's being certified as the largest zoetrope in the world by the Guiness Book of World Records, and I can't wait to see it in action.



Tagi: guiness book of world records, guiness book of world, static images, northern italy, book of world records, huge ass, moving image, kaka, zoetrope, predecessors, creators, 19th century, sy, cy, balls, high speed, paint, soccer, photos

New Bravia Ad in Production to Feature Kaka, Gigantic Zoetrope [Ads]

Posted by on under guiness book of world records, guiness book of world, static images, northern italy, book of world records, huge ass, moving image, kaka, zoetrope, predecessors, creators, 19th century, sy, cy, balls, high speed, paint, soccer, photos |

A new Sony Bravia ad from the creators of the Balls, Paint and Play-Doh ads is currently in production in Northern Italy, and we have some shots of the shoot. It looks just as crazy and awesome as its predecessors.

I'm not sure what the ad is going to end up being, but I do know that it stars Brazilian soccer player Kaka and the huge-ass zoetrope you see being constructed in these photos. The zoetrope, when spun around at a high speed, will create a moving image out of a bunch of static images. It was a very early "movie" device invented in the 19th century. Tonight, it's being certified as the largest zoetrope in the world by the Guiness Book of World Records, and I can't wait to see it in action.



Tagi: guiness book of world records, guiness book of world, static images, northern italy, book of world records, huge ass, moving image, kaka, zoetrope, predecessors, creators, 19th century, sy, cy, balls, high speed, paint, soccer, photos

Boing Boing: The American Spirit

Posted by on under boing boing, cbs sunday morning, occult america, enlightenment philosophy, meaning of spirituality, radical statement, parade magazine, universal source, american spirit, horoscopes, new poll, poll results, inroads, outlooks, horowitz, gandhi, wrinkles, p |

Boing Boing guestblogger Mitch Horowitz is author of Occult America: The Secret History of How Mysticism Shaped Our Nation and editor-in-chief of Tarcher/Penguin publishers. Parade magazine publishes a new poll tomorrow - with a piece on CBS Sunday Morning that I'm part of - which reveals the fluid and expanding meaning of spirituality in America. Fifty-nine percent Americans polled agree that "all religions have validity" and only twelve percent agree that "mine is the only true religion." To an extent, this reflects an attitude introduced into America by Enlightenment philosophy, Freemasonry, Transcendentalism, and, most recently, Theosophy in the late 19th century. Theosophy emphasized the principle that all religions emerge from a universal source. Likewise, the survey reflects the inroads of what might be considered occult or New Age outlooks in America: Seven percent of Americans believe in reincarnation (a concept that few Americans had heard of a generation ago); seventeen percent report having contact with the dead; forty-nine percent read horoscopes "for fun," whereas twelve percent are believers. The poll reveals many other wrinkles, which readers will find cause for cheer or depression, depending upon their outlook. But consider: Gandhi, whose 140th birthday fell yesterday, was making what was considered a radical statement when he declared that "all religions are true" (to which he also added, "all have some error in them"). Today, a majority of Americans agree. CBS Sunday Morning runs its piece tomorrow at 9 a.m. EST in which I will discuss "the history of the occult in the United States." What We Believe (CBS Sunday Morning) Spirituality Poll results (Parade magazine) Previously:Esoteric classics: a list of books - Boing Boing...


Tagi: boing boing, cbs sunday morning, occult america, enlightenment philosophy, meaning of spirituality, radical statement, parade magazine, universal source, american spirit, horoscopes, new poll, poll results, inroads, outlooks, horowitz, gandhi, wrinkles, p